The aim of this module is to build participants’ capacity to engage their audiences with science and make it relevant to their lives. The module will look at the theoretical background of science communication, it will give a working definition of science communication, its historical development, and current trends in public opinion towards science. This theoretical grounding will be presented in a way that looks at current trends in botanic gardens and museums. Participants will be shown case-studies and best practice examples of effective models of science communication, including simple but effective events like science cafes as well as more elaborate approaches. There will be activities related to good practice in popular science writing, effective online tools for science communication, developing science communication events and working with scientists and the public. The course will follow contemporary ideology related to science communication in that it will support an approach that is open and dialogue based. Ideas about upstream dialogue with the public as stakeholders will be discussed and related to Responsible Research and Innovation. The participants will learn new skills, theories and approaches for science communication.
This module will also cover evaluating education projects and encouraging accessibility and equity.
This module will support botanic gardens to improve their practice to make their sites and activities more accessible to people from a variety of backgrounds and ages and ensure better engagement of the public with important issues and messages relevant to the work of the garden. In addition this activity will be an opportunity to implement and test innovative practice in the field.